Ms. Patima Jirathamrongchat, CEO of Agentplus, shared her vision at the event. LivingInsider Next 8.0

On 21 November 2025, Ms. Patima Jirathamrongchat, CEO of Agentplus, was invited as a guest speaker at LivingInsider NEXT 8.0, one of Thailand’s most influential real estate conferences of the year. The event took place at True Digital Park (Grand Hall), Bangkok, under the theme “Living the NEXT chapter, together – We build tomorrow”, bringing together key leaders across the property ecosystem to co-create the next chapter of Thailand’s real estate industry. Living Insider+1

During the panel discussion, Ms. Patima shared her hands-on experience in building future-ready real estate agents in an era defined by Challenge, Change, and Chance. She emphasized how rapidly shifting consumer behavior, the rise of digital platforms, and the integration of AI are reshaping the way agents generate leads, present properties, and build long-term client relationships. Terra BKK+1

From the Agentplus perspective, professional agents are no longer just “property presenters” but trusted advisors who provide end-to-end guidance on both living and investment. This requires:

• Strong use of data and CRM systems to understand client profiles and needs

• Smart adoption of online platforms and marketing tools to manage thousands of listings efficiently

• Continuous upskilling in market insight, content creation, and multi-language communication

LivingInsider NEXT 8.0 also highlighted key market trends, including the rising demand for low-rise homes, new lifestyle-driven housing preferences, Pet-Friendly developments, and data-driven decision making for both developers and agents. Living Insider+1

Agentplus’ participation as a featured guest underscores the company’s commitment to elevating the professional standard of Thai agents to global levels, while fostering collaboration with leading platforms like LivingInsider to push the industry forward and truly “build tomorrow” together.